Terms of Use

1. Agreement To These Terms

These Terms of Use are a binding agreement between you and Bright Ideas Community, doing business as Bright Ideas Company ("Bright Ideas Company," "we," "our," or "us"). They govern your access to and use of wemakebright.com and any page, form, or feature on it (the "Site").

Read them. By accessing or using the Site, you agree to them. If you do not agree, do not use the Site.

You confirm that you are at least 18 years of age and that you have the authority to accept these terms, on your own behalf or on behalf of the organization you represent.

2. Who We Are

Bright Ideas Company is a marketing agency based in Chicago, Illinois. We run seven service lines: Brand Strategy, Film and Video, Photography, Brand Design, Web Design and Development, Paid Media, and Brand Growth.

The Site exists to show our work and to start conversations. It is not a store. You cannot buy services, create an account, or transact on it. Every engagement begins with a conversation and is documented in a signed agreement.

3. These Terms And Client Agreements

Read this section carefully if you are a client of Bright Ideas Company or are considering becoming one.

These Terms govern the Site only. They do not govern any engagement, project, or service Bright Ideas Company performs for you. Services are governed exclusively by the written agreement signed by both parties, including any master services agreement, statement of work, proposal accepted in writing, or production agreement (each a "Client Agreement").

The Client Agreement controls. If anything in these Terms conflicts with a Client Agreement, the Client Agreement governs the subject of that conflict, and it governs it entirely.

Nothing on this Site is an offer. Descriptions of services, process, capabilities, portfolio work, or results on the Site are informational. They are not offers, commitments, quotes, warranties, or terms of any engagement. They do not amend, supplement, or interpret any Client Agreement. No statement on the Site creates an obligation on Bright Ideas Company to perform any service.

No agency relationship is formed here. Using the Site, submitting a form, or receiving a reply does not create a client relationship, a partnership, a joint venture, or an employment relationship. A client relationship begins only when a Client Agreement is signed and any required deposit has cleared.

Footage, files, and rights

Deliverables are what you paid for. Each Client Agreement lists the finished deliverables for the engagement, such as a recap video, a brand film, a photo set, or a website. Those deliverables are what Bright Ideas Company produces and what you receive. Raw footage, unedited images, project files, and unused material are not deliverables unless the Client Agreement names them.

Raw footage stays with Bright Ideas Company. Raw camera files, unedited images, and project files are the property of Bright Ideas Company and remain in our archive under the retention terms in Section 3 of the Privacy Notice. Payment for finished deliverables does not transfer raw material or the copyright in it.

Raw footage can be licensed. If you want raw footage or unedited images, Bright Ideas Company offers them as a separate deliverable under a written archive license, priced in your proposal. An archive license is non exclusive. You may use the material for your own internal and marketing purposes. You may not resell it, supply it to third parties, or present it as stock. Bright Ideas Company keeps the copyright and the right to show the work in its portfolio. Raw material requested after delivery is quoted at the rate current at that time.

All rights is a buyout. If you want to own the footage outright, with exclusive and perpetual rights across every channel, that is a full rights buyout. A buyout is a separate agreement, priced separately, and takes effect only when it is signed by both parties and paid in full. Bright Ideas Company retains the right to display the work in its portfolio unless the buyout agreement says otherwise. Rights in talent, locations, music, and other third party material transfer only to the extent the underlying releases and licenses allow.

Ask before the shoot. The most efficient time to add raw footage or a buyout to an engagement is in the proposal, before production begins.

4. Permission To Use This Site

Bright Ideas Company grants you a limited, personal, revocable, nonexclusive, and nontransferable permission to access and view the Site for your own informational purposes and for evaluating whether to work with us.

That permission does not include any right to copy, reproduce, distribute, publish, perform, display, modify, adapt, sell, license, or create derivative works from anything on the Site, except where these Terms expressly say otherwise or where we give written permission first.

We may revoke this permission at any time, for any reason, without notice.

5. What You May Not Do

You agree not to do any of the following:

• Use the Site for any unlawful purpose, or in a way that violates these Terms
• Copy, scrape, crawl, mirror, frame, or systematically extract any part of the Site or its content, by automated means or otherwise, without our written permission
• Use any content from the Site to train, fine tune, or otherwise develop a machine learning model or artificial intelligence system, without our written permission
• Reverse engineer, decompile, or attempt to derive the source code of any part of the Site
• Interfere with the operation of the Site, or with anyone else's use of it, including by introducing malware, launching a denial of service attack, or overloading our infrastructure
• Attempt to gain unauthorized access to the Site, to our servers, or to any system connected to them
• Remove, obscure, or alter any copyright, trademark, credit, or proprietary notice
• Impersonate Bright Ideas Company, any member of our team, or any client of ours
• Use our name, marks, or work in a way that suggests a relationship, endorsement, or partnership that does not exist
• Harvest contact information from the Site for unsolicited outreach of any kind

We may investigate any suspected violation and take whatever action we consider appropriate, including blocking access, preserving records, and referring the matter to law enforcement.

6. Our Intellectual Property

The Site and everything in it is owned by Bright Ideas Company or by the parties who licensed it to us. That includes the design, layout, code, text, graphics, photography, video, audio, animation, logos, and the selection and arrangement of all of it. It is protected by copyright, trademark, and other laws in the United States and elsewhere.

"Bright Ideas Company," our logo, and our taglines are marks of Bright Ideas Company. Nothing on the Site grants you any license to use them.

Nothing in these Terms transfers any ownership to you. All rights not expressly granted are reserved.

7. Client Work And Third Party Rights

This section matters more on our Site than it does on most.

What you are looking at. Our portfolio contains film, photography, design, and web work produced for clients. Much of it is displayed under a license from the client who owns it, alongside third party material that is separately licensed, including music, fonts, stock elements, locations, and the names and marks of the brands we worked with.

You get no rights to any of it. Viewing the work on the Site grants you no license to use, copy, reproduce, download, republish, or distribute it, or any element within it. That includes the client's brand assets and the third party material inside the work. If you want to use something you saw here, contact us and we will route the request to whoever owns it.

People appearing in the work. Individuals who appear in the work on this Site did so under a release. If you appear in work displayed on wemakebright.com and you want your likeness removed from the Site, contact us using Section 20. Where we control the display, we will act on the request. Where a client owns the asset, we will forward the request and tell you who received it. This is the same commitment made in Section 3 of the Privacy Notice.

Client brands and trademarks. Third party names, logos, and marks shown on the Site belong to their owners. They appear to identify the work we produced. Their appearance is not a claim of ownership by us and is not an endorsement of us by them, beyond what the owner has separately agreed to.

Takedown. If you own material displayed on the Site and you believe it is shown without the right permission, contact us under Section 14 and we will review it promptly.

8. What You Send Us

Information you submit. When you send us an inquiry, a brief, a file, or a message through the Site, you confirm that you have the right to send it and that doing so does not breach anyone else’s rights or any confidentiality obligation you owe. How we handle personal information is covered by the Privacy Notice.

Confidentiality. Information you send through the Site before a Client Agreement is signed is not treated as confidential and is not covered by any nondisclosure obligation, unless we have separately signed one with you. Do not send anything sensitive through a web form. If you need confidentiality in place first, tell us and we will paper it before you send anything.

Ideas and feedback. If you send us an idea, a suggestion, a concept, or feedback about our work or our Site, you grant Bright Ideas Company a worldwide, perpetual, irrevocable, royalty free, sublicensable license to use it for any purpose without compensation, credit, or any obligation to you. We receive unsolicited ideas regularly and we develop similar concepts independently. This section exists so that neither of us ends up in a fight about who thought of something first.

This does not apply to material you deliver to us under a signed Client Agreement. That material is governed by the Client Agreement.

9. Links To Other Sites

The Site links to websites and services operated by other parties, including client sites we built, social platforms, and partner sites.

We do not control them and we are not responsible for their content, their accuracy, their security, or their privacy practices. A link is not an endorsement. Read their terms and their privacy notices before you use them.

10. No Professional Advice

Content on the Site, including articles, guides, case studies, and portfolio descriptions, is provided for general information. It is not professional advice and it is not a recommendation for your specific situation.

Nothing on the Site is legal, financial, tax, accounting, or business advice. Do not act on it without consulting a qualified professional who knows your circumstances.

Results. Where the Site describes outcomes from past work, those describe what happened for that client in that market at that time. Marketing results depend on factors outside our control, including your product, your market, your budget, your timing, and your competition. Past results do not predict or guarantee future results, and nothing on the Site promises any particular outcome for you.

11. Disclaimer Of Warranties

12. Limitation Of Liability

13. Indemnification

You agree to indemnify, defend, and hold harmless Bright Ideas Company and its owners, officers, employees, contractors, and agents from any claim, demand, loss, liability, damage, cost, or expense, including reasonable attorneys' fees, arising out of or relating to your use of the Site, your breach of these Terms, your violation of any law, or your violation of any right of another party.

We reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, at your expense. You agree to cooperate with our defense of any such claim.

14. Copyright Complaints

Bright Ideas Company respects the intellectual property of others and expects the same in return.

If you believe material displayed on the Site infringes a copyright you own or control, send us a written notice at info@wemakebright.com that includes:

• Your name, address, telephone number, and email address
• Identification of the copyrighted work you say was infringed
• Identification of the material on the Site you say is infringing, with enough detail for us to locate it, including the page address
• A statement that you have a good faith belief the use is not authorized by the copyright owner, its agent, or the law
• A statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf
• Your physical or electronic signature

We review every notice and we remove or disable access to material where the notice is valid. We may terminate access for anyone who repeatedly submits bad faith notices.

15. Privacy

Our Privacy Notice explains what information we collect through the Site, how we use it, who we share it with, and what choices you have. It is incorporated into these Terms by reference. By using the Site, you agree to the practices described in it.

The Privacy Notice also covers photography and video we produce, including how releases work and how to request removal of your likeness.

16. Accessibility

Bright Ideas Company builds websites for a living and holds its own site to the same standard.

We work toward conformance with the Web Content Accessibility Guidelines and we treat accessibility as ongoing work rather than a finished state. If you encounter a barrier on wemakebright.com, contact us at info@wemakebright.com and tell us where you hit it. We will respond and we will fix what we can.

17. Governing Law And Disputes

These Terms are governed by the laws of the State of Illinois, without regard to its conflict of laws rules.

Any dispute arising out of or relating to these Terms or the Site will be brought exclusively in the state or federal courts located in Cook County, Illinois. You consent to the personal jurisdiction of those courts and waive any objection to venue there.

This section governs disputes about the Site. Disputes arising from services Bright Ideas Company performs are governed by the dispute resolution terms in the applicable Client Agreement.

18. Changes To These Terms

We may revise these Terms at any time. When we do, we update the Effective Date at the top of this page and post the revised version here.

Changes take effect when posted. Your continued use of the Site after that means you accept the revised Terms. If you do not accept them, stop using the Site.

Check this page from time to time. We are not obligated to notify you individually of a change to these Terms.

19. General Terms

Severability. If any provision of these Terms is held unenforceable, that provision is modified to the minimum extent necessary to make it enforceable, or severed if it cannot be. The rest of these Terms stay in force.

No waiver. Our failure to enforce any provision is not a waiver of it. Any waiver must be in writing and signed by us to be effective.

Assignment. You may not assign or transfer these Terms or any rights under them without our written consent. We may assign them freely, including in connection with a merger, acquisition, or sale of assets.

Entire agreement. These Terms, together with the Privacy Notice, are the entire agreement between you and Bright Ideas Company regarding the Site, and they supersede any prior understanding about the Site. They do not supersede, amend, or affect any Client Agreement. See Section 3.

Survival. Sections 6, 7, 8, 11, 12, 13, 17, and 19 survive any termination of your access to the Site.

Headings. Section headings are for convenience and do not affect interpretation.

20. Contact Us

Questions about these Terms, a copyright complaint, an accessibility barrier, or a request to remove your likeness: